OUR COMMITMENT TO YOU
Privacy and protection of your personal data is very important to M'AKIDS. We are fully committed to ensure you are always informed about your rights and how we use your data.
We ask that you read this Privacy Policy carefully as it will tell you how we collect and use your data to improve your experience with us.
We’ll make sure we collect and store your data securely and only retain it for as long as we need to. You will always be in control of the data we have on you and the way we use your data to communicate with you, and should you wish to make a change you will easily be able to do so via your online account, you can also request your personal data by selecting this link on the website footer.
WHO WE ARE
For the purposes of the General Data Protection Regulation (GDPR), the data controller is MA Production PT Ltd, a private limited company which trades as M'A KIDS in the Portugal and Internationally.
INFORMATION WE COLLECT, WHY WE COLLECT & THE BENEFIT TO YOU
There are several different permitted bases which allows a company to collect and process your personal data, including:
Consent - In specific situations, we can collect and process your data with your consent. For example, if you opt to receive marketing information from us via email. By submitting your personal information, you consent to the use of that information as set out in this policy.
Contractual obligations - In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our third-party courier DHL.
Legitimate interest - In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, when you shop online with us, we monitor your shopping preferences so when you return to our site, we can identify you and offer you suggestions based on your browsing history.
HOW WE USE YOUR DATA
In order to help us provide you with the best possible service based on our overall understanding of you, as well as to meet our obligations under the law. We use your data to:
- Allow us to provide the services requested.
Manage your account with us and provide you with products and services you want.
- Communicate with you and manage our relationship with you relating to the conduct of your instructions in general.
Personalise and improve your experience.
- If you agree, we may also contact you about other products and services we think may be of interest to you informing you of latest trends, products, services and promotions that you may like.
- We may also use aggregate information and statistics for the purposes of monitoring website usage to help us to develop and improve our website, services, fulfil our administrative purposes, comply with our legal obligations and protect our business
- We may also provide such aggregate information to third parties. These statistics will not include information that can be used to identify you.
If you would rather not receive this information, please contact info@makidsbrand.com. If you agree to us providing you with marketing information, you can always opt out later.
This policy applies to information we collect about:
- Visitors to our website and events
- People who do business with us
Depending on how you choose to shop with us, we may collect and process your information as detailed below. We may also collect other information about you from time to time and with your consent.
When you contact customer services at our online shop
What we collect:
- A written record of your contact
Why we collect this information:
- This helps us to better understand your requirements the next time you get in contact and to give us insight into what products and/or services you like and dislike
-To help us resolve queries and complaints, so you experience the best possible customer service.
When you partake in any online surveys
What we collect:
- A written record of your contact
Why we collect this information:
- Understanding more about your shopping experience and what’s important to you, to help us improve our service for all our customers.
When you complete an online form or form at one of our events to receive information from us or enter a competition
What we collect:
- You may be asked to provide your personal details. Registration info: name, address, date of birth and phone number.
Why we collect this information:
- To be able to administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering;
- To help improve our products and services;
- To fulfil our contractual and legal obligations;
- To send you information about us and our products and services that may be of interest or which you have requested.
SHARING DATA
Why we need to share, and the benefit to you.
We use several partners to help us provide the best possible service, understand what’s important to our customers, and improve what we sell. We sometimes need to share your data to achieve this, but we choose our partners carefully, and seek the maximum protection possible to keep your data as safe as possible. We also insist that their data is not shared with anyone else. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Examples of the partners we may share your data with are:
- IT companies who support our website and other business systems and processes.
- Operational companies who help us fulfil our obligations to you.
For example, delivery companies, debt recovery agencies, training providers, document storage companies, fraud prevention agencies, credit reference agencies.
- Direct marketing companies who help us manage our communications with you.
- Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.
- Analytics/Data insight companies.
For example, to manage your data and ensure it is kept up to date; to help us better understand what you like or are interested in so we can send you personalised advertisements; to understand how you use our websites; to obtain feedback on your experience; to understand if you liked our promotions.
- Legal and enforcement bodies where we have a legal obligation or when it is necessary to protect us both.
- Our external professional advisers and insurers.
Where your personal data may be processed
Sometimes we will need to share your personal data with third parties outside the European Economic Area (EEA).
The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway.
We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA such as Australia or the USA. For example, this might be required to provide support services. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties will state the standards they must always follow. We will take all steps necessary to ensure that your data is treated securely and in accordance with this Privacy Notice and applicable data protection laws.
We will use all reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet particularly via wireless networks.
YOUR RIGHTS
Access to your information and updating and correcting your information
You have certain rights to control your information and the way we process it. This includes:
- A right to request us to correct inaccurate information, or update incomplete information: You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.
Updating Your Details –
We want to ensure that your personal information is accurate and up to date. If any of the information that you have provided to M'A KIDS changes, for example if you change your email address or name, you are able to do this by logging into your online account page and updating the section described as ‘managing your preferences’. Alternatively, please let us know the correct details by sending an email to info@makidsbrand.com.
- You have the right to request a copy of the personal information that we hold about you.
- A right to request us to correct inaccurate information, or update incomplete information: You may ask us, or we may ask you, to correct information you or we think is inaccurate, and you may also ask us to remove information which is inaccurate.
How to contact M'A KIDS -
If you would like a copy of some or all your personal information, please send an email to info@makidsbrand.com.
We welcome your views about our website and our Privacy policy. If you would like to contact us with any queries or comments, please send an email to info@makidsbrand.com.
- A right to withdraw your consent where you have given us your consent to process your data or to change your preferences. Please note that if you choose to withdraw your consent for personalisation, due to our system constraints, this will stop all marketing communications we send to you.
Unsubscribing -
If you would like to withdraw your consent to receiving marketing communications, you are able to do so by unsubscribing to receiving emails in the footer of the email. As well as managing your preferences in your account by selecting unsubscribe.
- A right to object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process your information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
- A right to object to us processing your information for direct marketing purposes, including profiling you for the purposes of direct marketing;
- A right to ask that your information is erased (or restricted), provided we do not have any continuing lawful reason to continue to use and process your information.
- The Right to request that your information is transferred to another controller in a structured data file (in a commonly used and machine-readable format).
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice, and, where applicable, further information to help us search for your personal information, where a specific request is received. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to make the request.
We will respond to your request within 1 month of us verifying your identity.
Please note that you may continue to receive communications for a brief period after changing your preferences while our systems are fully updated.
For more general advice, you can refer to here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.
How long we keep your personal information
We will only keep your personal information for so long as it is necessary for the purpose for which it was collected and for us to fulfil our contractual and legal obligations. We maintain retention records of how long information containing personal data will be retained for.
At the end of the respective retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Some examples of customer data retention periods:
- Orders - When you place an order, we may keep the personal data you give us for at least six years so we can comply with our legal and contractual obligations.
- Inactive accounts - If you haven't used your account or interacted with us for more than three years, your account will be flagged as inactive and will be closed. We will delete or anonymise the personal data associated with it.
Changes to our Privacy Notice
We keep our Privacy policy under regular review. If we change our Privacy policy we will post the changes on this page, and place notices on other pages of the website, and where appropriate, we will notify you by email so that you may be aware of the information we collect and how we always use it. This Privacy policy was last updated on 13th October 2022.
Links to other websites
Our website contains links to other websites. This Privacy policy applies only to this website www.makidsbrand.com so when you access links to other websites you should read their own privacy policies.
